Applying UX Research to Improve the UX.Report Platform — A Case Study

I used UX research techniques to explore the underlying reasons behind consumer decisions and identify friction points. Following that, I developed a concept to showcase potential optimizations

Introduction

Explore my design process, research methods, and design concepts in this case study. Discover how these elements provided insights and recommendations to enhance UXreport’s website and platform experience, aiming to boost conversion rates and reduce bounce rates.

Conducting research to collect data and uncover valuable insights

Usability expert review and task analysis are key components of conducting research to collect data and uncover valuable insights. These methods help identify usability issues, streamline workflows, and enhance the overall user experience.

1.Task Analysis

In essence, task analysis provides a deep understanding of how users interact with a system.

2.Usability Expert Review

Usability Expert Review by evaluating a product or interface against established usability principles (heuristics). I analyzed elements such as navigation, layout, content clarity, and overall user experience, providing actionable recommendations to improve accessibility, efficiency, and user satisfaction.

Conducting Research

Potential Solutions

Task Success Rate

Without Background colour of head menu

When scrolling, the header menu blends with the body content, making navigation unclear and reducing visibility. Consider adding a subtle background color or transparency to the header menu to maintain contrast and distinguish it from the page content.

Without Background colour of head menu

When scrolling, the header menu blends with the body content, making navigation unclear and reducing visibility. Consider adding a subtle background color or transparency to the header menu to maintain contrast and distinguish it from the page content.

Without Background colour of head menu

When scrolling, the header menu blends with the body content, making navigation unclear and reducing visibility. Consider adding a subtle background color or transparency to the header menu to maintain contrast and distinguish it from the page content.

Sketching Potential Solutions and Converging on a Single Prototype

Usability Expert Review by evaluating a product or interface against established usability principles (heuristics). I analyzed elements such as navigation, layout, content clarity, and overall user experience, providing actionable recommendations to improve accessibility, efficiency, and user satisfaction.

Task Success Rate (TSR)

Usability Expert Review by evaluating a product or interface against established usability principles (heuristics). I analyzed elements such as navigation, layout, content clarity, and overall user experience, providing actionable recommendations to improve accessibility, efficiency, and user satisfaction.

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